Whilst SEO is all about the natural, organic search results, Pay per Click is about the paid or sponsored search results. This can be seen in the screenshot below.

Pay Per Click, or PPC as it’s commonly known, is a powerful marketing tool for business. When used in conjunction with a good SEO campaign, your site will capture visitors more likely to click on the paid links as well as those more inclined to click just the natural results. Any decent online marketing campaign really needs to include PPC as well as SEO; statistics have shown that 70% of clicks are on organic results, so you don’t want to miss out on a potential 30% of your target audience.