Ok, so we all know it…. Google rules the search world. But not in China, Japan, Russia so much… optimising for Google usually means you naturally optimise for other search engines, but, depending on your audience you should consider the other players too… a number 7 high ranking in Google in the USA is arguably worth less than a number 1 ranking on Bing… we all know that ‘let me Bing that for you’ will never reach the common vernacular, but don’t neglect the non Google platforms, you may be leaving money on the table!
