What are the trends going to be in Search Engine Optimisation for 2017?
Depending on how you look at things, SEO is always changing, AND SEO fundamentals stay the same.
Always evolving, thanks to Google and other always innovating, tweaking and testing their algorithms to provide the highest quality search results for their users. Apart from the major updates such as Penguin and Panda, there are hundreds if not thousands of tiny changes that are happening all the time. With the unstoppable rise of mobile domination in search and the continual threat to Google from the likes of Facebook and other social networks, Google is doing all it can to try and stay on top. There are many sounds reason that Borrel Associates have recently reported that they forecast SEO related spending to hit $80 Billion a year by 2020!
Always staying the same due to the fact that what ranks best is always well written, unique interesting content that is both easy to crawl for the search bots, and highly likely to be shared and talked about by the internet users.
However, once you lift the lid on rankings across millions of keywords across the globe, you start to uncover a slightly different story.
Read more here next week to find out more!